(CN) — British Prime Minister Keir Starmer on Monday announced plans to impose a sweeping ban across the United Kingdom on social media for children under 16.
“Social media is making children unhappy,” Starmer said at a news conference. “And it could even be harming their mental health.”
Starmer said the ban would be in effect by early 2027 and cover all the major social platforms, including YouTube, Instagram, Snapchat, TikTok, Facebook and X.
Additional restrictions would prevent strangers from contacting children on gaming and livestreaming platforms. Under-18s would also be barred from using so-called AI “romantic companion” chatbots designed to simulate sexual relationships or roleplay, while similar intimate functionalities on other AI chatbots would be restricted. Messaging services such as WhatsApp and Signal would remain exempt.
Starmer said Britain’s ban was “going further than any country in the world” and “putting wider protections in place to give kids their childhood back.”
“It stops children doing their homework, reading, playing with their friends outside, going to bed at a decent hour,” Starmer, the father of two teenagers, said. “Now that may not sound like much, but these are the activities that help a child develop into an adult.”
Major technology platforms warned against a ban, arguing it would push children to unregulated, riskier platforms and that they have taken steps to protect young people through age restrictions, algorithmic limits and parental controls.
“YouTube is a vital resource for young people, educators and parents,” the company said, as reported by British media. YouTube is owned by Alphabet, Google’s umbrella company.
It added: “Blanket bans push kids out of such curated, supervised, beneficial experiences and towards anonymous, less safe services.”
Some saw politics behind Starmer’s announcement, arguing he is trying to shore up his legacy amid poor approval ratings, the Labour Party’s heavy local election losses and growing speculation about his leadership.
Critics, however, remain unconvinced.
One critic is the Molly Rose Foundation, a British nonprofit that campaigns to raise awareness about the harms social media can pose to young people.
The foundation was established in memory of Molly Rose Russell, a 14-year-old London girl who died by suicide in 2017. A coroner concluded that harmful social media content contributed to her depression and death. Her family said “algorithmically recommended material related to suicide, self-harm and depression material” led her “down a rabbit hole of despair.”
On Monday, the group said a ban did not go far enough and would do little to safeguard children.
“A social media ban will fail to tackle fundamental product safety risks issues and leaves parents with a false sense of safety,” said Andy Burrows, the group’s chief executive. “A majority of children will continue to use high risk sites that will have no incentive to implement robust protections.”
Critics point to Australia, the first country to ban children from social media in December 2025. Results have been mixed, with many children reporting they can easily circumvent the restrictions, most commonly through virtual private networks, or VPNs.
The Molly Rose Foundation wants to outlaw addictive platform design, impose stricter age-verification requirements and hold senior managers accountable for product safety risks.
Amnesty International UK warned a blanket ban was a “blunt tool” and “the wrong prescription” for shielding children from harm on social media. It advocated forcing tech companies to change their behavior.
“The problem is not that children exist on social media; it’s that social media companies have built platforms that are unsafe by design,” said Kerry Moscogiuri, the head of Amnesty International UK. “Too many social media companies have built products and business models that prioritize keeping children engaged for longer, often at the expense of their well-being, privacy and rights.”
It said social media is where many young people “learn, connect with friends, find support, organize around issues they care about and make their voices heard.”
It urged the government to focus on “ending invasive profiling of children, tackling addictive and manipulative design features.”
Other critics warned the under-16s ban would lead to intrusive age-verification systems, such as a “digital ID,” for people over 16 too.
“The British people have always, rightly, rejected mandatory ID schemes,” said Jack Coulson with Big Brother Watch, a London-based digital rights group. “Now the government is imposing digital ID checkpoints for the internet …. We will all face a ‘papers, please’ demand to get online.”
The ban will provoke more friction with the United States, which has denounced European and British actions to regulate American tech companies.
“This is a line in the sand,” Starmer said. “Tech giants had their chance and failed, but we’re stepping in to protect children, back parents and set a new normal for future generations.”
Courthouse News reporter Cain Burdeau is based in the European Union.
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